Access? Is it the Question or the Answer for FinTech Solutions?
This past month has prompted a lot of self reflection on my part and understanding the importance of authenticity in my interactions; professional, social and personal.
Digging deep into who I am and who I want to be is where my thoughts and actions wander in the middle of the day.
I often wonder if authenticity is a key part of service provision when financial service products are designed and are ready for market. Which brings to light mission and goal alignment for companies when they struggle with social ethical alignment.
I think one of the hard truths about financial services is how information-rich the topics are; consumer debt, savings, credit score, Small to Medium Business finances, etc. the list goes on. To reduce them to be embedded in the average consumers interactions with applications, products; could shift a generational change in how people interact with finance.
So how do you ease this pain point without diverging from goals and company missions? Provision and access to services that may not be understood could be a powerful and dangerous door to open up.
Yet, the risk of contemplating the ethics of launching into market could be a time crunch that reduces potential market share.
I think the solution comes in when somewhere in the pipeline there is a feedback loop.
There is continuous integration of information, in a digestible format for the public and intended users for a financial service. Transparency really is all consumers request, with that, people will trust and associate their interactions with a Fintech solution with an authentic experience.
Service providers also need to delve into the journey and experience that consumers go through when using a financial service. It is information-rich for a reason, the systems and information used for product service providers has to be correct and precise.
It is a positive aspect to enable a products with technology to increase efficiency and expand access to society. More so to embed them in other necessary products that consumers utilise to increase access. However, the risk-reward balance does have gatekeeper points; to prevent abusers of the system from getting through and damaging the reputation or corrupting the mission of the product.
So feedback is necessary on the consumer side and provider side; information feedback. This can only be offered up with the most invaluable component that people associate with any brand… TRUST.
If you have an authentic relationship with consumers and service providers, trusting each other in information feedback loops leads to better a products and continued use of a product by consumers.
This is a cycle that Access is the answer and question for all in the fintech lifecycle.